Profit & Pricing
Revenue: Forecast with Confidence
If you run a digital agency or creative studio, you probably already know that “revenue” is a slippery word. A pound from a retainer client who has been with you for three years is not
Mike Smith
Profit & Pricing
What is your ‘Real’ Gross Profit?
If you’ve ever sat in front of your management accounts and felt a small flush of pride at your “gross profit” line, only to wonder later why there’s never any cash left in the bank,
Profit & Pricing
How to Price Agency Retainers
Retainers are the closest thing a marketing, digital or PR agency gets to a steady heartbeat. Predictable monthly income makes it easier to plan hiring, manage cash flow and sleep at night. But a badly
Exit & Valuation
What Are Buyers Looking For?
Most agency owners think about selling the way they think about a big pitch: dust off the credentials, polish the numbers, and hope the room likes you. The trouble is that buyers don’t decide in
Exit & Valuation
Plan Your EXIT Route
Nobody starts an agency or studio with the sale in mind. You start because you’re good at the work, a client believed in you, and the thing grew. Then one day you’re north of £500K
Profit & Pricing
Agency Utilisation Rates
You’ve probably heard “utilisation rate” thrown around in board meetings, ops reviews, or that one LinkedIn post that made it sound like the secret to seven-figure profitability. It’s talked about a lot, but rarely explained
Exit & Valuation
Enterprise Value vs Equity Value
Getting curious about what your agency might be worth?, maybe a competitor just sold, maybe you’ve had an unsolicited approach from a private equity buyer, or maybe you’re just starting to think about your exit,
Exit & Valuation
What’s Your Agency Actually Worth?
If you’ve ever had a beer (or a glass of wine or a soft drink) with another agency owner and the conversation has drifted to “so what do you think we’re worth?”, you’ll know it
VAT & Tax
Roblox DevEx Payouts and UK VAT
If you run a UK limited company building games on Roblox, or doing contract work for studios and brands on similar platforms, you’ve probably wondered whether VAT is about to become your problem. Particularly when
Profit & Pricing
Improving Profit at Your Agency
If you run a digital agency or creative studio, you’ll know the feeling: the diary’s full, the team’s stretched, new projects are landing, and yet the bank balance at month-end doesn’t quite reflect all that